Manual workflows slowed fight insight to a crawl. AI now delivers storylines on demand, freeing analysts to narrate, not wrangle.
A global mixed martial arts promotion reaching 700 million fans across 210+ countries, producing 40+ live events annually with vast volumes of fighter performance data, historical matchups, and real-time statistics at every event.
Manual analytics workflows created a bottleneck between raw fight data and broadcast-ready insight, leaving analysts wrangling data instead of...
“This partnership with IBM is one of the most significant milestones for UFC and a game changer for how fans will experience our sport.”
Mixed martial arts promotion company producing global live sports events.
Enterprise technology and consulting for cloud computing, AI, and business solutions.
UFC's Sports analytics is part of this use case:
Related implementations across industries and use cases
Decades of shot data, too slow to surface live. Now 49 AI agents deliver context to 17M patrons as each shot lands.
A one-second delay was too slow for live sports. Cloud inference now delivers stats 10x faster, powering 60+ AI initiatives.
Rugby match data existed but never reached fans live. AI now turns it into 65+ on-screen insights per game, built and approved by analysts.
Rugby match data existed but never reached fans live. AI now turns it into 65+ on-screen insights per game, built and approved by analysts.
Player data scattered across systems; every insight required manual work. Now coaches query 1,000+ data points per match in plain language.
Answering 'mediums or hards?' once meant pulling an engineer for minutes. Now the whole field's tire feedback surfaces in a chat query.
Scaling AI access across a 100,000-employee workforce risked system overloads. An auto-scaling platform launched with zero downtime.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Manual workflows slowed fight insight to a crawl. AI now delivers storylines on demand, freeing analysts to narrate, not wrangle.
A global mixed martial arts promotion reaching 700 million fans across 210+ countries, producing 40+ live events annually with vast volumes of fighter performance data, historical matchups, and real-time statistics at every event.
Manual analytics workflows created a bottleneck between raw fight data and broadcast-ready insight, leaving analysts wrangling data instead of...
“This partnership with IBM is one of the most significant milestones for UFC and a game changer for how fans will experience our sport.”
Mixed martial arts promotion company producing global live sports events.
Enterprise technology and consulting for cloud computing, AI, and business solutions.
UFC's Sports analytics is part of this use case:
Related implementations across industries and use cases
Decades of shot data, too slow to surface live. Now 49 AI agents deliver context to 17M patrons as each shot lands.
A one-second delay was too slow for live sports. Cloud inference now delivers stats 10x faster, powering 60+ AI initiatives.
Rugby match data existed but never reached fans live. AI now turns it into 65+ on-screen insights per game, built and approved by analysts.
Rugby match data existed but never reached fans live. AI now turns it into 65+ on-screen insights per game, built and approved by analysts.
Player data scattered across systems; every insight required manual work. Now coaches query 1,000+ data points per match in plain language.
Answering 'mediums or hards?' once meant pulling an engineer for minutes. Now the whole field's tire feedback surfaces in a chat query.
Scaling AI access across a 100,000-employee workforce risked system overloads. An auto-scaling platform launched with zero downtime.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.