AI use case

Content Creation

AI-assisted creation of written, visual, and multimedia content across marketing, communications, and publishing workflows.

61 case studies (-9% last year)

only some companies

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Latest case studies in content creation

BetterHelp logoB

BetterHelp

Healthcare Providers|Mid-size

Campaign content creation

AgenticL2

Brand voice and past performance in silos. Writer consolidated it — writers still write, designers still design, AI handles the repetition.

45 minsCampaign Asset Creation
via writer.com
Published Oct 5, 2026
Augusta National Golf Club logoA

Augusta National Golf Club

Entertainment|Mid-size

Live sports insights

AgenticL3

Decades of shot data, too slow to surface live. Now 49 AI agents deliver context to 17M patrons as each shot lands.

20kShots Into Insights
via ibm.com
Published Sep 10, 2026
Bata India logoB

Bata India

Retail|Enterprise

Creative production

AgenticL3

Agency briefings, location shoots, weeks of feedback rounds—now a calendar upload and AI agents deliver finished assets in hours.

₹1 croreAnnual Cost Savings
via afaqs.com
Published Sep 3, 2026
Best Buy logoB

Best Buy

Retail|Enterprise

Creative production

AgenticL2

Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.

80%Creative Work by AI
via adobe.com
Published Aug 18, 2026
PGA TOUR logoP

PGA TOUR

Entertainment|Mid-size

Shot commentary

AgenticL3

Most of the field played in silence — raw data, no story. Now AI narrates every shot with leaderboard position and player history.

30k+Shots with Commentary
via aws.amazon.com
Published Aug 10, 2026
Vanguard logoV

Vanguard

Financial Services|Enterprise

Content production

AgenticL3

37 steps and 16 handoffs to send one email. Agents rebuilt the workflow from scratch — 3 weeks became 2 days.

2 daysFaster Turnaroundvs 3 weeks
via writer.com
Published Aug 7, 2026

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