Fragmented, agency-heavy campaign workflows took months. AI agents now draft briefs from brand guidelines, cutting it to weeks.
A $65 billion family-owned business with more than 170,000 associates worldwide, spanning petcare products, veterinary services, and food and snacking brands.
The highly federated and decentralized organization relied on disconnected data and legacy systems, with many business processes remaining fragmented...
“You have to design your strategy based on your business and the operating model of your company. We are highly federated and decentralized and our operating model is different.”
Veterinary diagnostics and health solutions for the petcare industry.
Partnered with Google Cloud to build Mars' One Demand AI agentic system.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Mars Science & Diagnostics's Campaign creation is part of this use case:
Related implementations across industries and use cases
Two staff spent a week manually processing ad data. Now, they query millions of records in 20 minutes for instant strategic updates.
Brand voice and past performance in silos. Writer consolidated it — writers still write, designers still design, AI handles the repetition.
Ad spend data scattered across five tools ate a full week per cycle. Agents now hunt signals, pause ads, and route every action to a human.
Brand voice and past performance in silos. Writer consolidated it — writers still write, designers still design, AI handles the repetition.
Manual reviews for artisan products took days. Gemini now generates listings from a single image, cutting approval to <1 hr.
Every HCP response required manually searching regulated literature. Now agents surface cited answers from 3,100+ medical documents.
Every update meant re-recording across five teams. Now a script upload produces multilingual medical video without a single studio session.
B2B growth slowed behind one-size campaigns and 13%-accurate lead lists. AI agents now target 120 micro-industries with 97% lead accuracy.
Thousands of daily touchpoints, one goal: every sailor feels known. AI surfaces each guest's preferences to crew before they even ask.
Fragmented, agency-heavy campaign workflows took months. AI agents now draft briefs from brand guidelines, cutting it to weeks.
A $65 billion family-owned business with more than 170,000 associates worldwide, spanning petcare products, veterinary services, and food and snacking brands.
The highly federated and decentralized organization relied on disconnected data and legacy systems, with many business processes remaining fragmented...
“You have to design your strategy based on your business and the operating model of your company. We are highly federated and decentralized and our operating model is different.”
Veterinary diagnostics and health solutions for the petcare industry.
Partnered with Google Cloud to build Mars' One Demand AI agentic system.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Mars Science & Diagnostics's Campaign creation is part of this use case:
Related implementations across industries and use cases
Two staff spent a week manually processing ad data. Now, they query millions of records in 20 minutes for instant strategic updates.
Brand voice and past performance in silos. Writer consolidated it — writers still write, designers still design, AI handles the repetition.
Ad spend data scattered across five tools ate a full week per cycle. Agents now hunt signals, pause ads, and route every action to a human.
Brand voice and past performance in silos. Writer consolidated it — writers still write, designers still design, AI handles the repetition.
Manual reviews for artisan products took days. Gemini now generates listings from a single image, cutting approval to <1 hr.
Every HCP response required manually searching regulated literature. Now agents surface cited answers from 3,100+ medical documents.
Every update meant re-recording across five teams. Now a script upload produces multilingual medical video without a single studio session.
B2B growth slowed behind one-size campaigns and 13%-accurate lead lists. AI agents now target 120 micro-industries with 97% lead accuracy.
Thousands of daily touchpoints, one goal: every sailor feels known. AI surfaces each guest's preferences to crew before they even ask.