Brand voice and past performance in silos. Writer consolidated it — writers still write, designers still design, AI handles the repetition.
The world's largest online therapy platform, with a marketing function spanning brand, performance, and creative teams producing campaigns across paid social, earned media, and sponsorship channels.
Campaign asset creation was fragmented and manual, with brand voice, tone, and performance learnings scattered across teams and no centralized...
“If you’re a writer, of course, you’re still gonna write. If you’re a designer, of course, you’re still gonna design.”
Online platform for professional mental health counseling and therapy services.
Writer is a content creation platform that leverages AI to enhance writing efficiency and quality for businesses and individuals.
BetterHelp's Campaign content creation is part of this use case:
Related implementations across industries and use cases
Tailoring executive voices bottlenecked output. AI now turns interviews into campaigns, cutting a 2-year timeline to 3 months.
5+ hours daily on execution left the VP no time for strategy—or a content program at all. AI workflows run the pipeline; campaigns in days.
42 pieces a week didn't fit around a full-time job and client sessions. An AI avatar handles talking heads; she films only technique demos.
Tailoring executive voices bottlenecked output. AI now turns interviews into campaigns, cutting a 2-year timeline to 3 months.
5+ hours daily on execution left the VP no time for strategy—or a content program at all. AI workflows run the pipeline; campaigns in days.
Integration projects stretched over months, waiting on scarce specialists at each stage. Axon now guides teams through every step in place.
Manual follow-ups delayed hiring while uninformed hires drove 80% turnover. Now, an AI agent screens, educates, and auto-schedules.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Brand voice and past performance in silos. Writer consolidated it — writers still write, designers still design, AI handles the repetition.
The world's largest online therapy platform, with a marketing function spanning brand, performance, and creative teams producing campaigns across paid social, earned media, and sponsorship channels.
Campaign asset creation was fragmented and manual, with brand voice, tone, and performance learnings scattered across teams and no centralized...
“If you’re a writer, of course, you’re still gonna write. If you’re a designer, of course, you’re still gonna design.”
Online platform for professional mental health counseling and therapy services.
Writer is a content creation platform that leverages AI to enhance writing efficiency and quality for businesses and individuals.
BetterHelp's Campaign content creation is part of this use case:
Related implementations across industries and use cases
Tailoring executive voices bottlenecked output. AI now turns interviews into campaigns, cutting a 2-year timeline to 3 months.
5+ hours daily on execution left the VP no time for strategy—or a content program at all. AI workflows run the pipeline; campaigns in days.
42 pieces a week didn't fit around a full-time job and client sessions. An AI avatar handles talking heads; she films only technique demos.
Tailoring executive voices bottlenecked output. AI now turns interviews into campaigns, cutting a 2-year timeline to 3 months.
5+ hours daily on execution left the VP no time for strategy—or a content program at all. AI workflows run the pipeline; campaigns in days.
Integration projects stretched over months, waiting on scarce specialists at each stage. Axon now guides teams through every step in place.
Manual follow-ups delayed hiring while uninformed hires drove 80% turnover. Now, an AI agent screens, educates, and auto-schedules.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.