Key results
The company
iHeartMedia
iheartmedia.comAudio media company specializing in broadcast radio, podcasting, and digital streaming.
Result highlights
- Full campaign strategy developed in 1 day
- Most successful binge podcast launch of the year
- Asset creation time cut from weeks to hours
- Hundreds of marketing assets generated
The story
America's leading audio media company reaches 90% of the U.S. population monthly and generates more podcast downloads than its next two competitors combined.
Launching a genre-blending scripted podcast required distinct messaging for diverse audiences, from true-crime enthusiasts to medical history buffs. Manually tailoring hundreds of creative assets across broadcast, social, and digital channels would have required weeks of cross-team coordination.
The team utilized a one-day collaborative build session to load the creative brief into Jasper, instantly generating a full campaign strategy with messaging and audio scripts. Automated workflows produced tailored assets for specific audience personas across broadcast and social channels. Producers used the platform to iterate on creative variations in real time, reducing review cycles while maintaining brand voice.
Quotes
“We’re bullish on keeping humans at the helm. Jasper accelerates and enhances human creativity—it doesn’t replace it.”