Key results
Strategy Development Time
1 day
vs weeks of coordination
Launch Performance
#1 Podcast
Result highlights
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The story
America's leading audio media company reaches 90% of the U.S. population monthly and generates more podcast downloads than its next two competitors combined.
Launching a genre-blending scripted podcast required distinct messaging for diverse audiences, from true-crime enthusiasts to medical history buffs....
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Quotes
“We’re bullish on keeping humans at the helm. Jasper accelerates and enhances human creativity—it doesn’t replace it.”
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The company
iHeartMedia
iheartmedia.comAudio media company specializing in broadcast radio, podcasting, and digital streaming.
IndustryMedia
LocationSan Antonio, TX, USA
Employees5K-10K
Founded1972