AI case study

iHeartMediaMarketing campaign creation

Manually tailoring assets took weeks. AI generated the full strategy and hundreds of audience-specific creative pieces in one day.

Published|3 months ago

Key results

Strategy Development Time
1 day
vs weeks of coordination
Launch Performance
#1 Podcast

Result highlights

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The story

Context

America's leading audio media company reaches 90% of the U.S. population monthly and generates more podcast downloads than its next two competitors combined.

Challenge

Launching a genre-blending scripted podcast required distinct messaging for diverse audiences, from true-crime enthusiasts to medical history buffs....

Solution
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Quotes

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The company

iHeartMedia logo

iHeartMedia

iheartmedia.com

Audio media company specializing in broadcast radio, podcasting, and digital streaming.

IndustryMedia
LocationSan Antonio, TX, USA
Employees5K-10K
Founded1972

The implementation partner

OSO Studios logo

OSO Studios

osostudios.com
Role in this case study

Collaborated with iHeartMedia on creative ideation and a full-day build session for the campaign.

IndustryEntertainment
LocationLondon, United Kingdom
Employees1-10
Founded2012

The vendor

Generative AI platform for enterprise marketing and content creation.

IndustrySoftware & Platforms
LocationAustin, TX, USA
Employees251-1K
Founded2021

Use case

iHeartMedia's Marketing campaign creation is part of this use case:

Content Creation
31 case studies(-6% YoY)
Proven impact?
LowModerateVery Strong
7.4Strong
7.6Strongwithin Marketing

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