AI case study

HelloFreshAd campaign automation

Ad spend data scattered across five tools ate a full week per cycle. Agents now hunt signals, pause ads, and route every action to a human.

Published

Key results

Reduction in Ad Lifespan
6 days
Reconciliation Time Savings
<1 hour
vs full week
Meta Spend Coverage Gain
100%

Result highlights

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The story

Context

A global meal kit company running paid marketing across 8 brands and 16 markets, with media, creative, and finance teams each operating in separate specialized platforms.

Challenge

Performance data was siloed across Meta dashboards, Figma, Jira, Tableau, and Google Sheets, requiring a full week each cycle just to reconcile...

Solution
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Quotes

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The company

HelloFresh logo

HelloFresh

hellofresh.com

Meal kit and ready-made meal delivery service.

IndustryRetail
LocationBerlin, Germany
Employees10K-50K
Founded2011

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

HelloFresh's Ad campaign automation is part of this use case:

Personalization
58 case studies(+76% YoY)
Proven impact?
LowModerateVery Strong
6.7Strong
2.8Lowwithin Retail
7.5Strongwithin Marketing

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