Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
A nationwide telecommunications operator providing mobile and fixed services to more than 30 million customers across France.
The operator needed to execute concurrent branding and performance campaigns while balancing acquisition costs and sustainability targets. Native...
“Our objective was to improve acquisition efficiency while reducing the carbon intensity of our media. Outmax enabled both. The ability to shift KPIs in real time without disrupting performance gave us the confidence to extend this model across additional channels.”
Mobile and internet service provider for consumers and businesses.
Perion Network provided Outmax, its proprietary AI agent, to optimize Bouygues Telecom's digital advertising performance across always-on campaigns.
Bouygues Telecom's Ad campaign optimization is part of this use case:
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Manual sales audits cost $26/hour. AI speech analysis cut costs to $2, saving 35,000 annual work hours.
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Campaign setup took 3.5 weeks. An AI agent now runs 125 daily bid adjustments, cutting launch time to minutes and boosting ROI to 9x.
Campaigns took 60 days of manual handoffs. Agentic AI now automates the workflow, launching contextual triggers in one day.
Fragmented platforms delayed campaigns. Now, marketers use AI to process millions of trade events, launching real-time engagement in hours.
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Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
A nationwide telecommunications operator providing mobile and fixed services to more than 30 million customers across France.
The operator needed to execute concurrent branding and performance campaigns while balancing acquisition costs and sustainability targets. Native...
“Our objective was to improve acquisition efficiency while reducing the carbon intensity of our media. Outmax enabled both. The ability to shift KPIs in real time without disrupting performance gave us the confidence to extend this model across additional channels.”
Mobile and internet service provider for consumers and businesses.
Perion Network provided Outmax, its proprietary AI agent, to optimize Bouygues Telecom's digital advertising performance across always-on campaigns.
Bouygues Telecom's Ad campaign optimization is part of this use case:
Related implementations across industries and use cases
Manual sales audits cost $26/hour. AI speech analysis cut costs to $2, saving 35,000 annual work hours.
Reps lost time hunting across complex systems. Now, AI agents surface verified answers and automate notes, freeing humans to connect.
Campaign setup took 3.5 weeks. An AI agent now runs 125 daily bid adjustments, cutting launch time to minutes and boosting ROI to 9x.
Campaigns took 60 days of manual handoffs. Agentic AI now automates the workflow, launching contextual triggers in one day.
Fragmented platforms delayed campaigns. Now, marketers use AI to process millions of trade events, launching real-time engagement in hours.
Opening enterprise data risked uncontrolled tool sprawl. Now, a tiered platform empowers staff to safely build their own AI tools.
Technicians spent six months learning to parse noisy network logs. Now, an AI assistant correlates alarms for rapid root-cause analysis.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.