Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
A nationwide telecommunications operator providing mobile and fixed services to more than 30 million customers across France.
The operator needed to execute concurrent branding and performance campaigns while balancing acquisition costs and sustainability targets. Native...
“Our objective was to improve acquisition efficiency while reducing the carbon intensity of our media. Outmax enabled both. The ability to shift KPIs in real time without disrupting performance gave us the confidence to extend this model across additional channels.”
Mobile and internet service provider for consumers and businesses.
Perion Network provided Outmax, its proprietary AI agent, to optimize Bouygues Telecom's digital advertising performance across always-on campaigns.
Bouygues Telecom's Ad campaign optimization is part of this use case:
Related implementations across industries and use cases
Reps manually skimmed 12-page articles to resolve cases. Now, an AI assistant synthesizes live data to deliver answers in seconds.
Basic bots struggled with nuanced, multi-system queries. Now, specialized AI agents execute transactions end-to-end for 9.5M customers.
Manual sales audits cost $26/hour. AI speech analysis cut costs to $2, saving 35,000 annual work hours.
Campaigns took 60 days of manual handoffs. Agentic AI now automates the workflow, launching contextual triggers in one day.
Fragmented platforms delayed campaigns. Now, marketers use AI to process millions of trade events, launching real-time engagement in hours.
Manual fine-tuning held back deployment. Automated optimization cut inference time 63% and agent routine work by over 50%.
Reactive support for 15M broadband upgrades drove high call volumes. Now, AI agents proactively text and call to schedule installations.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
A nationwide telecommunications operator providing mobile and fixed services to more than 30 million customers across France.
The operator needed to execute concurrent branding and performance campaigns while balancing acquisition costs and sustainability targets. Native...
“Our objective was to improve acquisition efficiency while reducing the carbon intensity of our media. Outmax enabled both. The ability to shift KPIs in real time without disrupting performance gave us the confidence to extend this model across additional channels.”
Mobile and internet service provider for consumers and businesses.
Perion Network provided Outmax, its proprietary AI agent, to optimize Bouygues Telecom's digital advertising performance across always-on campaigns.
Bouygues Telecom's Ad campaign optimization is part of this use case:
Related implementations across industries and use cases
Reps manually skimmed 12-page articles to resolve cases. Now, an AI assistant synthesizes live data to deliver answers in seconds.
Basic bots struggled with nuanced, multi-system queries. Now, specialized AI agents execute transactions end-to-end for 9.5M customers.
Manual sales audits cost $26/hour. AI speech analysis cut costs to $2, saving 35,000 annual work hours.
Campaigns took 60 days of manual handoffs. Agentic AI now automates the workflow, launching contextual triggers in one day.
Fragmented platforms delayed campaigns. Now, marketers use AI to process millions of trade events, launching real-time engagement in hours.
Manual fine-tuning held back deployment. Automated optimization cut inference time 63% and agent routine work by over 50%.
Reactive support for 15M broadband upgrades drove high call volumes. Now, AI agents proactively text and call to schedule installations.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.