AI case study

Globe GroupCustomer personalization

AI hit 90% adoption but returns went unmeasured. ML personalized promotions across four segments; 450+ employees built their own AI tools.

Published

Key results

Business Value Gain
P1.2B
Return on AI Investment
2.8x
Revenue Growth
P825M+

Result highlights

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The story

Context

A Philippine telecommunications provider with customer programs spanning rewards, international roaming, lending, and postpaid segments.

Challenge

As AI adoption spread across the organization, the company needed to shift from measuring usage to proving concrete financial returns. Customer...

Solution
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Scope & timeline

  • 450+ non-technical staff building custom AI tools
  • 90% organizational AI adoption

Quotes

Also reported by

msn.com
ground.news
gmanetwork.com
manilastandard.net

The company

Globe Group logo

Globe Group

globe.com.ph

Telecommunications and digital services provider in the Philippines.

IndustryTelecommunications
LocationTaguig, Metro Manila, Philippines
Employees5K-10K
Founded1935

Use case

Globe Group's Customer personalization is part of this use case:

Personalization
60 case studies(+61% YoY)
Proven impact?
Average
4.0Typical
4.0Typicalwithin Marketing

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