Campaign variants took 2 days; no shared customer view. AI now orchestrates audience, journeys, and creative while marketers steer outcomes.
A multi-product financial software platform serving over 100 million customers across TurboTax, QuickBooks, Credit Karma, and Mailchimp, handling sensitive tax, business, and credit data where customer trust is a foundational business requirement.
As the brand portfolio grew, delivering consistent personalized guidance required coordinating across an increasingly complex mix of tools, channels,...
“We are deeply passionate about solving our customers’ problems, and trying to solve them requires relentless innovation. Adobe is the right partner for us because of our shared commitment rooted in the same principles of customer obsession and responsible use of AI.”
Financial management platform for tax, accounting, and small business operations.
Creative, marketing, and document management software for individuals and enterprises.
Intuit's Marketing personalization is part of this use case:
Related implementations across industries and use cases
Migration delays and hour-long drafts bottlenecked teams. Claude now accelerates coding and cuts client follow-up time to minutes.
Generic messages to millions of customers couldn't keep pace. Now, AI spots life events, helping marketers send timely offers like a toddler bed.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Generic messages to millions of customers couldn't keep pace. Now, AI spots life events, helping marketers send timely offers like a toddler bed.
Fragmented platforms delayed campaigns. Now, marketers use AI to process millions of trade events, launching real-time engagement in hours.
Sequential AI testing bottlenecked development. Engineers built a concurrent, code-first pipeline to evaluate agent responses in seconds.
AI that drafts and summarizes hands the real work back. Claude finishes it—ticket triage, contract review—for 350,000 organizations.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Campaign variants took 2 days; no shared customer view. AI now orchestrates audience, journeys, and creative while marketers steer outcomes.
A multi-product financial software platform serving over 100 million customers across TurboTax, QuickBooks, Credit Karma, and Mailchimp, handling sensitive tax, business, and credit data where customer trust is a foundational business requirement.
As the brand portfolio grew, delivering consistent personalized guidance required coordinating across an increasingly complex mix of tools, channels,...
“We are deeply passionate about solving our customers’ problems, and trying to solve them requires relentless innovation. Adobe is the right partner for us because of our shared commitment rooted in the same principles of customer obsession and responsible use of AI.”
Financial management platform for tax, accounting, and small business operations.
Creative, marketing, and document management software for individuals and enterprises.
Intuit's Marketing personalization is part of this use case:
Related implementations across industries and use cases
Migration delays and hour-long drafts bottlenecked teams. Claude now accelerates coding and cuts client follow-up time to minutes.
Generic messages to millions of customers couldn't keep pace. Now, AI spots life events, helping marketers send timely offers like a toddler bed.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Generic messages to millions of customers couldn't keep pace. Now, AI spots life events, helping marketers send timely offers like a toddler bed.
Fragmented platforms delayed campaigns. Now, marketers use AI to process millions of trade events, launching real-time engagement in hours.
Sequential AI testing bottlenecked development. Engineers built a concurrent, code-first pipeline to evaluate agent responses in seconds.
AI that drafts and summarizes hands the real work back. Claude finishes it—ticket triage, contract review—for 350,000 organizations.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.