AI case study

ZeissCampaign automation

Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.

Published|3 months ago

Key results

Cost Reduction
up to 80%
Time Savings
>50%
Conversion Rate
57%

Result highlights

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The story

Context

A leading global medical technology provider operates seven independent business units with a diverse portfolio spanning microsurgery, ophthalmology, and medical imaging.

Challenge

Orchestrating consistent global marketing across multifaceted buying centers was nearly impossible due to fragmented data housed in four different...

Solution
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Quotes

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The company

Optics and optoelectronics for semiconductor, medical, and industrial applications.

IndustryTechnology
LocationOberkochen, Germany
Employees10K-50K
Founded1846

The implementation partner

Boston Consulting Group logo

Boston Consulting Group

bcg.com
Role in this case study

Supported a workshop to develop a shared understanding of roles, workflows, and terminology.

IndustryProfessional Services
LocationBoston, MA, USA
Employees10K-50K
Founded1963

The vendor

Creative, marketing, and document management software for individuals and enterprises.

IndustrySoftware & Platforms
LocationSan Jose, CA, USA
Employees10K-50K
Founded1982

Use case

Zeiss's Campaign automation is part of this use case:

Translation & Localization
48 case studies(+40% YoY)
Proven impact?
LowModerateVery Strong
4.7Moderate
6.2Strongwithin Marketing

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