Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
A leading global medical technology provider operates seven independent business units with a diverse portfolio spanning microsurgery, ophthalmology, and medical imaging.
Orchestrating consistent global marketing across multifaceted buying centers was nearly impossible due to fragmented data housed in four different...
“In B2B marketing today, we are speaking to a multifaceted buying center with many people involved in the purchasing process. From the surgeon to the hospital IT manager, everyone has different needs. With Adobe Real-Time CDP, we can tailor our communication accordingly.”
Zeiss's Campaign automation is part of this use case:
Optics and optoelectronics for semiconductor, medical, and industrial applications.
Creative, marketing, and document management software for individuals and enterprises.
Supported a workshop to develop a shared understanding of roles, workflows, and terminology.
Related implementations across industries and use cases
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Teams couldn't manually sustain 25-ad sets. GenStudio now generates brand-safe, localized assets in 1 day—down from 27.
Marketers lost 40% of their day to manual tasks. Custom GenAI automated the workflow, cutting routine hours by 90% and doubling quality.
Agencies slowed localization for 90 markets. Now, AI drafts marketing copy, and native speakers verify clinical precision.
Minor edits required days of crew coordination. Now, staff use avatars to modify dialogue and translate languages instantly.
Building an air conditioner every seven seconds outpaced manual assembly. Now, 2,000 AI agents run three automated factories 24/7.
Fragmented legacy platforms took weeks to scale. Now, AI routes emails by intent while unified desktops let agents resolve issues faster.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
A leading global medical technology provider operates seven independent business units with a diverse portfolio spanning microsurgery, ophthalmology, and medical imaging.
Orchestrating consistent global marketing across multifaceted buying centers was nearly impossible due to fragmented data housed in four different...
“In B2B marketing today, we are speaking to a multifaceted buying center with many people involved in the purchasing process. From the surgeon to the hospital IT manager, everyone has different needs. With Adobe Real-Time CDP, we can tailor our communication accordingly.”
Zeiss's Campaign automation is part of this use case:
Optics and optoelectronics for semiconductor, medical, and industrial applications.
Creative, marketing, and document management software for individuals and enterprises.
Supported a workshop to develop a shared understanding of roles, workflows, and terminology.
Related implementations across industries and use cases
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Teams couldn't manually sustain 25-ad sets. GenStudio now generates brand-safe, localized assets in 1 day—down from 27.
Marketers lost 40% of their day to manual tasks. Custom GenAI automated the workflow, cutting routine hours by 90% and doubling quality.
Agencies slowed localization for 90 markets. Now, AI drafts marketing copy, and native speakers verify clinical precision.
Minor edits required days of crew coordination. Now, staff use avatars to modify dialogue and translate languages instantly.
Building an air conditioner every seven seconds outpaced manual assembly. Now, 2,000 AI agents run three automated factories 24/7.
Fragmented legacy platforms took weeks to scale. Now, AI routes emails by intent while unified desktops let agents resolve issues faster.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.