AI case study

AvantorProduct marketing videos

Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.

Published|1 month ago

Key results

Cost Savings
~70%
Timeline Reduction
50%
New Customer Leads
44

Result highlights

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The story

Context

A global life sciences enterprise needed to launch a highly technical line of high-precision analytical testing solvents into the competitive South Korean market.

Challenge

Traditional marketing methods, including translated datasheets and off-site studio shoots with field researchers, were slow to produce and lacked...

Solution
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Quotes

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The company

Avantor logo

Avantor

vwr.com

Laboratory supplies, chemicals, and services for life sciences and healthcare.

IndustryPharmaceuticals & Biotech
LocationRadnor, PA, USA
Employees10K-50K
Founded1904

The vendor

AI video generation platform using synthetic avatars and text-to-speech.

IndustrySoftware & Platforms
LocationLondon, United Kingdom
Employees251-1K
Founded2017

Use case

Avantor's Product marketing videos is part of this use case:

Translation & Localization
47 case studies(+35% YoY)
Proven impact?
LowModerateVery Strong
4.8Moderate
6.2Strongwithin Marketing

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