AI case study

Merck GroupWebsite translation

Generic AI mangled chemistry terms; manual translation took months. Glossary-tuned AI now earns enough trust to publish before human review.

Published|1 week ago

Key results

Reduced Localization Time
<1 day
vs months-long process
Traffic Growth (Brazil)
600%
Top Pages Localized
7 of 10

Result highlights

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The story

Context

A global science and technology company with over 350 years of scientific reputation, operating a specialized retrosynthesis software platform used by PhD-level chemists in drug discovery and pharmaceutical research.

Challenge

The English-only website meant missing demand from scientists in Japan, China, South Korea, and Brazil who were actively searching in their own...

Solution
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Quotes

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The company

Merck Group logo

Merck Group

emdgroup.com

Science and technology company in healthcare, life science, and electronics.

IndustryPharmaceuticals & Biotech
LocationDarmstadt, Hessen, Germany
Employees5K-10K

The implementation partner

datagraphis logo

datagraphis

datagraphis.de
Role in this case study

Built Merck's SYNTHIA website on TYPO3 and integrated the DeepL API

IndustryMedia
LocationWiesbaden, Germany
Employees11-50
Founded1999

The vendor

DeepL is a technology company that specializes in AI-powered language translation and natural language processing services.

IndustrySoftware & Platforms
LocationUnited Kingdom
Employees1K-5K
Founded2017

Use case

Merck Group's Website translation is part of this use case:

Translation & Localization
51 case studies(+55% YoY)
Proven impact?
LowModerateVery Strong
4.5Moderate
5.8Strongwithin Marketing

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