AI case study

HubSpotVideo production and localization

Minor edits required days of crew coordination. Now, staff use avatars to modify dialogue and translate languages instantly.

Published|5 months ago

Key results

Wait Time Eliminated
up to 2 weeks

Result highlights

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The story

Context

A global customer relationship management platform serving marketing, sales, and service teams worldwide that launches frequently updated products across multiple languages.

Challenge

Minor post-production edits required days of coordination with talent and crews, while localization introduced delays of up to two weeks for...

Solution
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Quotes

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The company

AI-powered CRM platform for marketing, sales, and customer service.

IndustrySoftware & Platforms
LocationCambridge, MA, USA
Employees5K-10K
Founded2006

The vendor

AI video generation platform for business messaging, marketing, and localization.

IndustrySoftware & Platforms
LocationLos Angeles, CA, USA
Employees51-250
Founded2020

Use case

HubSpot's Video production and localization is part of this use case:

Translation & Localization
47 case studies(+35% YoY)
Proven impact?
LowModerateVery Strong
4.8Moderate
4.3Moderatewithin Software & Platforms
6.2Strongwithin Marketing

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