HP's schemas had to be recreated in a separate CDP for every segment. CustomerLake embedded CDP inside Databricks — months became 2 hours.
A global technology manufacturer with an established Databricks data platform, including approved schemas, data models, and governance, that managed marketing audience capabilities through a separate composable CDP application.
The composable CDP approach required marketing teams to recreate customer data definitions, schemas, and governance outside the core data platform,...
Sources found with NewsCatcher's Web Search API
Personal computing, imaging, and printing products and services.
Databricks provided its CustomerLake platform, agent-based CDP, Unity Catalog, and Genie natural language analytical interface to HP for its marketing data foundation.
HP's Audience segmentation is part of this use case:
Related implementations across industries and use cases
Telemetry from 6M machines was trapped in internal silos. Unifying it into a shared platform lets customers deploy predictive AI.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Custom analytics required months of full-stack development. Now, self-serve AI apps connect analysts directly to data models.
Ad spend data scattered across five tools ate a full week per cycle. Agents now hunt signals, pause ads, and route every action to a human.
Campaign variants took 2 days; no shared customer view. AI now orchestrates audience, journeys, and creative while marketers steer outcomes.
QC simulations ran 15 hours and reset from scratch on every change. Digital twins cut that to 3.6 seconds.
Growing AI adoption flooded the security queue faster than analysts could triage. Now an agent handles every incident without a human pass.
Thousands of daily touchpoints, one goal: every sailor feels known. AI surfaces each guest's preferences to crew before they even ask.
Box ANZ hand-built chatbot flows page by page, with one generic script for every visitor. Now an AI agent personalizes each one live.
HP's schemas had to be recreated in a separate CDP for every segment. CustomerLake embedded CDP inside Databricks — months became 2 hours.
A global technology manufacturer with an established Databricks data platform, including approved schemas, data models, and governance, that managed marketing audience capabilities through a separate composable CDP application.
The composable CDP approach required marketing teams to recreate customer data definitions, schemas, and governance outside the core data platform,...
Sources found with NewsCatcher's Web Search API
Personal computing, imaging, and printing products and services.
Databricks provided its CustomerLake platform, agent-based CDP, Unity Catalog, and Genie natural language analytical interface to HP for its marketing data foundation.
HP's Audience segmentation is part of this use case:
Related implementations across industries and use cases
Telemetry from 6M machines was trapped in internal silos. Unifying it into a shared platform lets customers deploy predictive AI.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Custom analytics required months of full-stack development. Now, self-serve AI apps connect analysts directly to data models.
Ad spend data scattered across five tools ate a full week per cycle. Agents now hunt signals, pause ads, and route every action to a human.
Campaign variants took 2 days; no shared customer view. AI now orchestrates audience, journeys, and creative while marketers steer outcomes.
QC simulations ran 15 hours and reset from scratch on every change. Digital twins cut that to 3.6 seconds.
Growing AI adoption flooded the security queue faster than analysts could triage. Now an agent handles every incident without a human pass.
Thousands of daily touchpoints, one goal: every sailor feels known. AI surfaces each guest's preferences to crew before they even ask.
Box ANZ hand-built chatbot flows page by page, with one generic script for every visitor. Now an AI agent personalizes each one live.