Generic messages to millions of customers couldn't keep pace. Now, AI spots life events, helping marketers send timely offers like a toddler bed.
A specialty retailer of high-quality home products operates nine distinct brands, including Pottery Barn and West Elm, and delivers millions of personalized emails to customers daily.
With customer interests varying significantly across its brands and international sites, the company struggled to deliver tailored messages at scale....
“We have always had a history of in-house innovation. However, bringing in Salesforce as a partner to help us augment that innovation and continually improve the connection to our customers made sense. They are not afraid to grow with us and help us scale our marketing email program, while sharing a core value of trust.”
Multi-brand specialty retailer of home furnishings and kitchenware.
AI-powered CRM platform for sales, service, marketing, and commerce teams.
Williams-Sonoma's Personalized marketing is part of this use case:
Related implementations across industries and use cases
Campaign variants took 2 days; no shared customer view. AI now orchestrates audience, journeys, and creative while marketers steer outcomes.
Merchandisers manually updated rules weekly to decode trade slang. Now, AI continuously trains on live data to process complex queries.
Without expert help, shoppers hesitated to buy paint. Now, an AI guide calculates quantities, suggests colors, and builds their carts.
Campaign variants took 2 days; no shared customer view. AI now orchestrates audience, journeys, and creative while marketers steer outcomes.
Every subscriber got the same offer. AI now tailors rewards, roaming, loans, and postpaid deals to each customer—adding $13M+ in revenue.
16.5 hours to a first reply—on 9,500 inquiries a week. Launched the day before Black Friday, AI agents now close 42% without a human.
Workflows collapsed when staff changed roles. A meta-agent now turns plain-language descriptions into live agents—no AI team needed.
Campaign performance scattered across a dozen tools, stitched together by hand. MINE collapsed it into a single trusted conversation.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Generic messages to millions of customers couldn't keep pace. Now, AI spots life events, helping marketers send timely offers like a toddler bed.
A specialty retailer of high-quality home products operates nine distinct brands, including Pottery Barn and West Elm, and delivers millions of personalized emails to customers daily.
With customer interests varying significantly across its brands and international sites, the company struggled to deliver tailored messages at scale....
“We have always had a history of in-house innovation. However, bringing in Salesforce as a partner to help us augment that innovation and continually improve the connection to our customers made sense. They are not afraid to grow with us and help us scale our marketing email program, while sharing a core value of trust.”
Multi-brand specialty retailer of home furnishings and kitchenware.
AI-powered CRM platform for sales, service, marketing, and commerce teams.
Williams-Sonoma's Personalized marketing is part of this use case:
Related implementations across industries and use cases
Campaign variants took 2 days; no shared customer view. AI now orchestrates audience, journeys, and creative while marketers steer outcomes.
Merchandisers manually updated rules weekly to decode trade slang. Now, AI continuously trains on live data to process complex queries.
Without expert help, shoppers hesitated to buy paint. Now, an AI guide calculates quantities, suggests colors, and builds their carts.
Campaign variants took 2 days; no shared customer view. AI now orchestrates audience, journeys, and creative while marketers steer outcomes.
Every subscriber got the same offer. AI now tailors rewards, roaming, loans, and postpaid deals to each customer—adding $13M+ in revenue.
16.5 hours to a first reply—on 9,500 inquiries a week. Launched the day before Black Friday, AI agents now close 42% without a human.
Workflows collapsed when staff changed roles. A meta-agent now turns plain-language descriptions into live agents—no AI team needed.
Campaign performance scattered across a dozen tools, stitched together by hand. MINE collapsed it into a single trusted conversation.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.