AI case study

Globe GroupOffer personalization

Every subscriber got the same offer. AI now tailors rewards, roaming, loans, and postpaid deals to each customer—adding $13M+ in revenue.

Published

Key results

AI Benefits to Date
$19M
AI Investment Return
2.8x
Incremental Revenue
$13M+

Result highlights

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The story

Context

A Philippine telecommunications operator with a multi-product portfolio spanning a consumer loyalty program, roaming, lending, and postpaid services.

Challenge

The company's initial AI push focused on broad employee adoption through productivity tools, measuring success by usage rates rather than business...

Solution
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Scope & timeline

  • 450+ employees building AI-based applications
  • 90% of employees on AI at enterprise scale

Also reported by

business.inquirer.net
lionheartv.net
tradersunion.com
bworldonline.com
thechronicle.com.ph
tradersunion.com
klajoo.com
telecomtv.com
bilyonaryo.com
context.ph

The company

Globe Group logo

Globe Group

globe.com.ph

Telecommunications and digital services provider in the Philippines.

IndustryTelecommunications
LocationTaguig, Metro Manila, Philippines
Employees5K-10K
Founded1935

Use case

Globe Group's Offer personalization is part of this use case:

Personalization
56 case studies(+80% YoY)
Proven impact?
LowModerateVery Strong
6.7Strong
7.5Strongwithin Marketing

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