AI case study

AT&TRetail sales guidance

Customer context scattered across 50+ systems; AI agents now surface tenure, eligibility, and ranked picks before the expert says hello.

Published

Key results

Sales Cycle Reduction Target
67%

Result highlights

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The story

Context

One of the world's largest telecommunications companies, with a national retail network where store experts help customers navigate device upgrades and account decisions.

Challenge

Account details, purchase history, network data, and past interactions lived across multiple systems, requiring experts to search their tablets while...

Solution
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Scope & timeline

  • 8 weeks from ideation to pilot-ready

Quotes

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The company

Wireless, high-speed internet, and enterprise communication services provider.

IndustryTelecommunications
LocationDallas, TX, USA
Employees100K+
Founded1983

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

AT&T's Retail sales guidance is part of this use case:

Personalization
50 case studies(+113% YoY)
Proven impact?
LowModerateVery Strong
5.3Strong
8.4Very strongwithin Sales

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