AI case study

NH Nonghyup BankProduct recommendations

Mass campaigns reached everyone but converted few. AI now scores each customer and sends a personalized offer to the likeliest.

Published

Key results

IRP Conversion Rate Gain
+25pp
Loan Execution Increase
18x

Result highlights

Unlock 2 result highlights

The story

Context

A major South Korean cooperative bank with retail and small business banking operations, offering retirement savings accounts and commercial lending through both branch advisors and digital channels.

Challenge

Connecting the right financial products to high-intent customers, from individual retirement accounts to SME secured loans, required predicting...

Solution
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Also reported by

thevaluenews.co.kr

The company

NH Nonghyup Bank logo

NH Nonghyup Bank

nhbank.com

Commercial bank specializing in agricultural finance and retail banking.

IndustryFinancial Services
LocationSeoul, South Korea
Employees10K-50K
Founded2012

The implementation partner

AgileSoda logo

AgileSoda

agilesoda.ai
Role in this case study

Collaborated with NH Nonghyup Bank to develop AI agent-based innovation projects.

IndustrySoftware & Platforms
LocationSeoul, South Korea
Employees51-250
Founded2015

Use case

NH Nonghyup Bank's Product recommendations is part of this use case:

Personalization
45 case studies(+209% YoY)
Proven impact?
LowModerateVery Strong
5.4Strong
9.9Very strongwithin Sales

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