AI case study

SSE AirtricityEnergy usage recommendations

Generic energy tips ignored smart meter data. Now, AI analyzes 48 daily readings per customer to write personalized savings advice.

Published

Key results

Web Visits Growth
12%

Result highlights

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The story

Context

One of the three largest energy suppliers in Ireland, providing electricity and gas to approximately 750,000 customers equipped with a growing network of smart meters.

Challenge

Basic usage visualizations and generic tips like 'switch to LED bulbs' fell short of customer expectations. Third-party solutions acted as black...

Solution
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Scope & timeline

  • 4-month PoC to production deployment
  • 90% insights section engagement among logged-in users
  • 10% click-through rate for complete personalized insights

Quotes

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The company

SSE Airtricity logo

SSE Airtricity

sseairtricity.com

Renewable electricity and natural gas provider for the Irish market.

IndustryEnergy & Utilities
LocationDublin, Ireland
Employees1K-5K
Founded1997

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

SSE Airtricity's Energy usage recommendations is part of this use case:

Personalization
45 case studies(+175% YoY)
Proven impact?
LowModerateVery Strong
5.4Strong
3.7Moderatewithin Product Engineering

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