AI case study

SSE AirtricityEnergy usage recommendations

Generic energy tips ignored smart meter data. Now, AI analyzes 48 daily readings per customer to write personalized savings advice.

Published|today

Key results

Web Visits Growth
12%

Result highlights

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The story

Context

One of the three largest energy suppliers in Ireland, providing electricity and gas to approximately 750,000 customers equipped with a growing network of smart meters.

Challenge

Basic usage visualizations and generic tips like 'switch to LED bulbs' fell short of customer expectations. Third-party solutions acted as black...

Solution
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Scope & timeline

  • 4-month PoC to production deployment
  • 90% insights section engagement among logged-in users
  • 10% click-through rate for complete personalized insights

Quotes

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The company

SSE Airtricity logo

SSE Airtricity

sseairtricity.com

Renewable electricity and natural gas provider for the Irish market.

IndustryEnergy & Utilities
LocationDublin, Ireland
Employees1K-5K
Founded1997

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

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