AI case study

Ghassan Aboud GroupShopping assistant

Shoppers hunted for recipes outside the app, added items one by one—and often abandoned. Now they name a meal; the agent builds the cart.

Published

Key results

Conversion Increase
31%
Basket Value Increase
20%
Journey Time Reduction
40%

Result highlights

Unlock 3 result highlights

The story

Context

A Dubai-based diversified holding company whose Grandiose Supermarkets grocery chain competes in the UAE's mobile-first market, where app engagement directly drives customer loyalty and revenue.

Challenge

Shoppers arrived at the Grandiose app with a clear question, 'What am I going to make for dinner?', but had to search for recipes externally,...

Solution
Unlock full story

Scope & timeline

  • ~40,000 monthly active users on GrandChef AI
  • ~600 daily active users of GrandChef AI companion
  • Concept to full production in under 6 months

Quotes

Unlock 6 more quotes

The company

Ghassan Aboud Group logo

Ghassan Aboud Group

gaholding.com

Diversified holding company with interests in automotive, logistics, food, retail, hospitality.

IndustryAutomotive & Mobility
LocationAbu Dhabi, Abu Dhabi, UAE
Employees1K-5K
Founded1994

The implementation partner

Noventiq logo

Noventiq

noventiq.com
Role in this case study

Supported Ghassan Aboud Holding in building its GrandChef AI shopping companion on Azure.

IndustryTechnology
LocationMumbai, MH, India
Employees5K-10K
Founded1993

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

Use case

Ghassan Aboud Group's Shopping assistant is part of this use case:

Conversational Commerce
60 case studies(+61% YoY)
Proven impact?
LowModerateVery Strong
5.1Strong
12.5Very strongwithin Sales

Similar Case Studies

Related implementations across industries and use cases

65 AI case studies in Conversational Commerce

69 AI case studies in Automotive & Mobility

210 AI case studies in Sales