AI case study

Ghassan Aboud GroupShopping assistant

Shoppers left to find recipes elsewhere, then add items one by one. Now they describe a meal; the cart builds itself.

Published|today

Key results

Journey Time Reduction
40%
Conversion Increase
31%
Basket Value Increase
20%

Result highlights

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The story

Context

A Dubai-based diversified holding company operating Grandiose Supermarkets, a grocery chain competing in the UAE's mobile-first retail market where app engagement directly drives customer loyalty and revenue.

Challenge

Shoppers arrived at the Grandiose app with a dinner idea in mind but had to navigate fragmented steps: searching for recipes externally, manually...

Solution
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Scope & timeline

  • Concept to production in under 6 months
  • ~40k monthly avg users of GrandChef AI
  • ~600 daily active users of GrandChef AI

Quotes

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The company

Ghassan Aboud Group logo

Ghassan Aboud Group

gaholding.com

Diversified holding company with interests in automotive, logistics, food, retail, hospitality.

IndustryAutomotive & Mobility
LocationAbu Dhabi, Abu Dhabi, UAE
Employees1K-5K
Founded1994

The implementation partner

Noventiq logo

Noventiq

noventiq.com
Role in this case study

Supported Ghassan Aboud Group in building its GrandChef AI shopping companion

IndustryTechnology
LocationMumbai, MH, India
Employees5K-10K
Founded1993

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

Use case

Ghassan Aboud Group's Shopping assistant is part of this use case:

Conversational Commerce
55 case studies(+62% YoY)
Proven impact?
LowModerateVery Strong
5.1Strong

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