AI case study

Dentsu DigitalAd creative production

Manual ad production took months. Now, teams use AI to predict performance and generate creative in just 5 days.

Published|8 months ago

Key results

CPA Reduction
73%
Creative Cycle Time
5 days
vs months from planning to distribution
Conversion Rate Increase
861%

Result highlights

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The story

Context

A comprehensive digital marketing agency based in Japan delivers integrated creative and technological solutions for brands navigating a saturated advertising landscape.

Challenge

Designing and optimizing high-quality ads was a manual process that often required months to move from planning to distribution. This delay made it...

Solution
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Quotes

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The company

Dentsu Digital logo

Dentsu Digital

dentsudigital.co.jp

Digital marketing agency for advertising, consulting, and data-driven solutions.

IndustryMedia
LocationTokyo, Japan
Employees1K-5K
Founded2016

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Use case

Dentsu Digital's Ad creative production is part of this use case:

Content Creation
31 case studies(-6% YoY)
Proven impact?
LowModerateVery Strong
7.4Strong
7.6Strongwithin Marketing

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