Broad mass mailings limited donor recapture. Now, AI embeds target gift ranges directly in the CRM to guide targeted staff outreach.
Ranked as one of the top direct mailers in Canada, this global nonprofit supports children affected by war through major gift, monthly, and direct mail appeals.
Previous attempts to recapture lapsed donors relied on broadly mailing all past contributors from a three-year period without strategic segmentation....
“I see our CRM, Blackbaud Raiser’s Edge NXT, as the lifeblood of our organization. Most of what you need to fundraise is right there.”
Humanitarian organization providing education and protection to children in war zones.
Cloud software provider for non-profits, foundations, and educational institutions.
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