AI case study

Habitat for Humanity of OmahaFundraising optimization

Staff lacked time to manually personalize donation requests. Now, an AI CRM analyzes past giving to dynamically suggest custom ask amounts.

Published|10 months ago

Key results

Donor Retention
2%

Result highlights

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The story

Context

A human services nonprofit coordinates thousands of donors and volunteers to build, renovate, and repair homes while helping families acquire the financial education necessary for homeownership.

Challenge

The organization wanted to expand its email fundraising program to maximize donation outcomes. However, a limited staff meant they needed a way to...

Solution
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Quotes

The company

Habitat for Humanity of Omaha logo

Habitat for Humanity of Omaha

habitatomaha.org

Nonprofit provider of affordable housing, homeownership programs, and home repairs.

IndustryNon-Profit & Social Impact
LocationOmaha, NE, USA
Employees51-250
Founded1984

The vendor

Social good software company providing fundraising, advocacy, program management, and corporate social responsibility solutions for nonprofits.

IndustrySoftware & Platforms
LocationAustin, TX
Employees501-1000
Founded2021

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