AI case study

House of RuthDonor outreach

A 20% donation drop overwhelmed staff relying on manual outreach. Now, AI prioritizes lapsed donors and drafts emails for staff approval.

Published

Key results

Outreach Time
2 hours
Funds Raised
$390k
New Donations
135

Result highlights

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Where AI sits in the process

Where AI sits in this process. Unlock to see each step. AI PEOPLE Enarotis Enarot isclu Enarotis
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The story

Context

A human services nonprofit providing critical housing, healing support, and trauma-informed services to women, children, and families rebuilding their lives after violence or homelessness.

Challenge

A sudden 20% drop in annual donations threatened the organization's ability to maintain its supportive services. Development staff struggled to...

Solution
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Quotes

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The company

House of Ruth logo

House of Ruth

houseofruth.org

Shelter and support services for women and children overcoming domestic violence.

IndustryNon-Profit & Social Impact
LocationWashington, DC, USA
Employees51-250
Founded1976

The vendor

Virtuous logo

Virtuous

virtuous.org

Nonprofit CRM and fundraising platform that unifies donor management, marketing automation, and volunteer coordination for faith-based and social good organizations.

IndustrySoftware & Platforms
LocationPhoenix, AZ
Employees201-500
Founded2014

Use case

House of Ruth's Donor outreach is part of this use case:

Document Drafting
100 case studies(-24% YoY)
Proven impact?
Average
3.2Typical
3.2Typicalwithin Non-Profit & Social Impact
3.2Typicalwithin Sales

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