AI case study

Radford UniversityDonor outreach

Manually emailing 800+ alumni bottlenecked campaigns. Now, AI drafts tailored outreach for human review, scaling 1:1 relationships.

Published|1 month ago

Key results

Campaign Workload
10 hours
Outreach Time
2 hours
Alumni Updates
~500

Result highlights

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The story

Context

A university digital experience coordinator tasked with managing personal engagement and fundraising across a portfolio of more than 800 young alumni.

Challenge

Tracking donor milestones using Excel and Outlook made scaling personal communication impossible. The annual 33-hour Giving Day campaign required...

Solution
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Quotes

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The company

Radford University logo

Radford University

radford.edu

Public university offering undergraduate and graduate degree programs.

IndustryEducation & Training
LocationRadford, VA, USA
Employees1K-5K
Founded1910

The vendor

Virtuous logo

Virtuous

virtuous.org

Nonprofit CRM and fundraising platform that unifies donor management, marketing automation, and volunteer coordination for faith-based and social good organizations.

IndustrySoftware & Platforms
LocationPhoenix, AZ
Employees201-500
Founded2014

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