AI case study

University of Wisconsin-Eau ClaireDonor outreach

Donor outreach was a choice: personal but slow, or generic and fast. AI drafts in each officer's own voice, surfacing buried contact notes.

Published

Key results

Personalized Emails
~2,000
Emails Per Afternoon
309

Result highlights

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The story

Context

A public regional university with 9,300 students, where major gift fundraising depends on development officers maintaining personal relationships across portfolios of 230+ donors.

Challenge

Development officers faced a false choice between personalizing every donor message by hand or moving quickly with generic outreach that risked...

Solution
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Quotes

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The company

University of Wisconsin-Eau Claire logo

University of Wisconsin-Eau Claire

uwec.edu

Public university offering undergraduate and graduate degree programs.

IndustryEducation & Training
LocationEau Claire, WI, USA
Employees1K-5K
Founded1916

The vendor

Virtuous logo

Virtuous

virtuous.org

Nonprofit CRM and fundraising platform that unifies donor management, marketing automation, and volunteer coordination for faith-based and social good organizations.

IndustrySoftware & Platforms
LocationPhoenix, AZ
Employees201-500
Founded2014

Use case

University of Wisconsin-Eau Claire's Donor outreach is part of this use case:

Personalization
49 case studies(+177% YoY)
Proven impact?
LowModerateVery Strong
5.4Strong
2.8Lowwithin Education & Training
8.9Very strongwithin Sales

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