AI case study

TurnitinSales training

Consultative selling couldn't scale. AI now tags thousands of meeting recordings to targeted skills so managers can actively coach.

Published

Key results

Deal Size Increase
15%
Sales Cycle Reduction
10%
Confidence Increase
25%

Result highlights

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The story

Context

A global academic integrity and assessment solutions provider with over 900 employees helps educators navigate a sector rapidly reshaped by artificial intelligence.

Challenge

The organization needed to transition its sales teams from basic product pitches to problem-centric selling that addresses the real risks facing...

Solution
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Quotes

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The company

Turnitin logo

Turnitin

turnitin.com

Academic integrity and plagiarism detection platform for global education.

IndustryEducation & Training
LocationOakland, CA, USA
Employees1K-5K
Founded1998

The vendor

Highspot logo

Highspot

highspot.com

AI sales enablement platform for content, training, coaching, and buyer engagement.

IndustrySoftware & Platforms
LocationSeattle, WA, USA
Employees1K-5K
Founded2012

Use case

Turnitin's Sales training is part of this use case:

Conversation Intelligence
43 case studies(+158% YoY)
Proven impact?
LowModerateVery Strong
7.6Strong
7.8Strongwithin Sales

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