AI case study

Georgian CollegeDonor identification

Four fundraisers relied on intuition to sift a vast database. Now, AI ranks giving capacity, directing staff to high-probability donors.

Published|10 months ago

Key results

Prospects Identified
700
Portfolio Size Reduction
10%

Result highlights

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The story

Context

An educational institution offering over 130 academic programs relies on just four front-line fundraisers to manage an extensive database and support major capital campaigns.

Challenge

Fundraisers could not personally evaluate every individual, often relying on intuition and disparate intelligence to identify potential donors. This...

Solution
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Quotes

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The company

Georgian College logo

Georgian College

georgiancollege.ca

Applied arts and technology college offering degrees, diplomas, and certificates.

IndustryEducation & Training
LocationBarrie, ON, Canada
Employees1K-5K
Founded1967

The vendor

Blackbaud logo

Blackbaud

blackbaud.com

Cloud software provider for non-profits, foundations, and educational institutions.

IndustrySoftware & Platforms
LocationCharleston, SC, USA
Employees1K-5K
Founded1981

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