AI case study

Metropolitan State University of DenverDonor outreach

Manual workflows limited authentic donor connections. Now, AI drafts daily outreach matching each gift officer's exact writing style.

Published|7 months ago

Key results

Outreach Time
2 hours
Response Rate
60%
Portfolio Capacity
2x

Result highlights

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The story

Context

A large university development department manages donor relationships across numerous schools and programs, with mid-level gift officers historically limited to individual portfolios of 250 constituents.

Challenge

Staff aimed to double their portfolio capacity but severe time limitations prevented them from maintaining authentic, one-to-one connections with...

Solution
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Quotes

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The company

Metropolitan State University of Denver logo

Metropolitan State University of Denver

msudenver.edu

Public university with undergraduate and graduate degree programs in Denver.

IndustryEducation & Training
LocationDenver, CO, USA
Employees1K-5K
Founded1965

The vendor

Virtuous logo

Virtuous

virtuous.org

Nonprofit CRM and fundraising platform that unifies donor management, marketing automation, and volunteer coordination for faith-based and social good organizations.

IndustrySoftware & Platforms
LocationPhoenix, AZ
Employees201-500
Founded2014

Use case

Metropolitan State University of Denver's Donor outreach is part of this use case:

Document Drafting
83 case studies(+44% YoY)
Proven impact?
LowModerateVery Strong
4.6Moderate
3.5Moderatewithin Education & Training
3.5Moderatewithin Sales

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