AI case study

VerkadaMarketing campaign automation

One employee spent a quarter manually building 600 landing pages. AI now scrapes niche directories to generate them automatically.

Published

Key results

Pages Per Campaign
600+
Manual Work Eliminated
100%
Match Rate Increase
2x
vs 50% match rate

Result highlights

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The story

Context

A cloud-based enterprise security provider offering intelligent video surveillance and access control in a unified platform, targeting niche profiles like Homeowners Associations and industrial businesses.

Challenge

Native ad filters were too broad to reach niche audiences like HOA presidents, while email-based matching yielded only a 50% success rate. Manual...

Solution
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Quotes

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The company

Cloud-based physical security platform for enterprise video and access control.

IndustryTechnology
LocationSan Mateo, CA, USA
Employees1K-5K
Founded2016

The vendor

AI platform for automated lead enrichment and sales prospecting.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2017

Use case

Verkada's Marketing campaign automation is part of this use case:

Content Creation
62 case studies(-13% YoY)
Proven impact?
Average
4.1Typical
4.1Typicalwithin Marketing

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