Key results
Result highlights
The story
A direct mail and gifting platform where a small marketing team with three SDRs manages pipeline generation for over 500 target accounts.
SDRs spent up to 10 minutes per prospect on manual research, capping their capacity at just 20 personalized emails per day. This bottleneck prevented...
Quotes
“Automating mundane tasks with Clay allows revenue teams to focus on high intent, best fit accounts and prioritized selling, optimizing the limited hours available each day for more critical and impactful activities. Clay ensures that no step in the outbound process is overlooked, addressing a common issue where SDRs might skip essential research or personalization due to time constraints.”
The company
Sendoso
sendoso.comGifting and direct mail automation platform for sales and marketing teams.