AI case study

RipplingAutomated sales outreach

Manual data work bottlenecked 100k+ monthly emails. Automated pipelines now enrich leads and scale experiments, doubling channel performance.

Published|11 months ago

Key results

Analysis Time
3 days
vs 3 months
Automation Rate
100%
Enrichment Rate
3x

Result highlights

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The story

Context

A global platform for managing workforce, spend, and IT serving tens of thousands of customers, with a 30-person growth team tasked with scaling outbound channels.

Challenge

Personalizing hundreds of thousands of emails monthly was impossible with basic segmentation, while direct mail relied on error-prone manual...

Solution
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Quotes

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The company

Rippling logo

Rippling

rippling.com

HR, payroll, and IT management platform for global workforce operations.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2016

The AI provider

AI platform for automated lead enrichment and sales prospecting.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2017

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