AI case study

RipplingSales process optimization

Redundant questions slowed onboarding. Call data identified the “top 10 time-wasters” to cut, while AI sentiment tracking flags churn.

Published|8 months ago

Key results

LTV Increase
15%
Faster Onboarding
20%
Shorter Deal Cycles
10%

Result highlights

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The story

Context

A SaaS platform for HR, IT, and finance management coordinating a large go-to-market operation across sales, implementation, and support teams.

Challenge

Redundant kickoff questions and misaligned scopes during handoffs created friction between sales and implementation. Managers lacked visibility into...

Solution
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Quotes

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The company

Rippling logo

Rippling

rippling.com

HR, payroll, and IT management platform for global workforce operations.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2016

The vendor

Gong is a sales enablement platform that leverages AI to provide actionable insights from sales conversations, enhancing sales performance and strategy.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees1K-5K
Founded2015

Use case

Rippling's Sales process optimization is part of this use case:

Conversation Intelligence
37 case studies(+108% YoY)
Proven impact?
LowModerateVery Strong
7.4Strong
7.2Strongwithin Software & Platforms
8.0Very strongwithin Sales

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