Individual scoring stalled leads. AI now aggregates buying group signals to identify intent and auto-trigger outreach.
A global leader in the cybersecurity industry managing a complex, highly matrixed B2B marketing organization.
High-intent leads sat idle because individual engagement scores failed to account for collective buying group activity. Relying on manual review to...
“Demandbase has completely transformed the way we manage our leads with buying group signals. Leads are no longer stagnant; they’re activated, engaged, and moving faster through our funnel. The level of alignment we’ve built between our marketing and sales teams has set the benchmark for future initiatives.”
Cybersecurity platform for network, cloud, and endpoint protection.
ABM platform for B2B go-to-market intelligence and orchestration.
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