AI case study

PinterestVisual search and discovery

Moderation couldn't keep pace with 600M users. AI agents now filter toxicity while models recognize 2.5B objects to refine search.

Published|5 months ago

Key results

Objects Recognized
2.5B+

Result highlights

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The story

Context

A visual search and discovery platform serving 600 million monthly active users and managing over 500 petabytes of data.

Challenge

Scaling to hundreds of millions of users created immense pressure to maintain a safe and inspirational environment. Traditional engagement algorithms...

Solution
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Quotes

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The company

Pinterest logo

Pinterest

pinterest.com

Visual discovery engine for recipes, home inspiration, and style ideas.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2009

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Use case

Pinterest's Visual search and discovery is part of this use case:

Computer Vision
41 case studies(+5% YoY)
Proven impact?
LowModerateVery Strong
3.8Moderate
1.6Lowwithin Software & Platforms
3.0Moderatewithin Product Engineering

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