AI case study

PinterestVisual search

Each team built its own stack; every request reprocessed thousands of images. A shared platform with precomputed embeddings cut latency 44x.

Published

Key results

CTR Increase
6%

Result highlights

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The story

Context

One of the world's largest visual discovery platforms, with 640 million monthly active users, 80 billion+ monthly searches, and a Taste Graph built from 16 billion+ boards, where more than 96% of text searches are unbranded.

Challenge

Expanding into vision-language models created a fundamentally different infrastructure challenge: a single production request may carry thousands of...

Solution
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Quotes

The company

Pinterest logo

Pinterest

pinterest.com

Visual discovery engine for recipes, home inspiration, and style ideas.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2009

The vendor

NVIDIA is a technology company that specializes in semiconductors, graphics processing units, and artificial intelligence for applications in data centers, gaming, and more.

IndustryTechnology
LocationSanta Clara, California, United States
Employees10K-50K
Founded1993

Use case

Pinterest's Visual search is part of this use case:

Computer Vision
38 case studies(+38% YoY)
Proven impact?
LowModerateVery Strong
4.1Moderate
1.5Lowwithin Software & Platforms
3.0Moderatewithin Product Engineering

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