AI case study

TVS Motor CompanySales and customer support

Static forms ignored cultural nuance. Now, AI agents speak local dialects to capture leads and automate feedback calls.

TVS Motor Company

Automotive & Mobility

PublishedDec 15, 2025|3 months ago

Key results

Turnaround Reduction

80%

Lead Capture Lift

35%

Result highlights

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The story

Context

A global automotive manufacturer and mobility provider serves customers across 25 countries in Africa, Latin America, the Middle East, and Asia.

Challenge

The company relied on static web forms for lead capture, which offered a generic experience across nine different languages and diverse cultural...

Solution

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Scope & timeline

Rollout to 25+ countries in weeks

The company

TVS Motor Company

Manufacturer of motorcycles, scooters, and three-wheeled vehicles.

IndustryAutomotive & Mobility

LocationChennai, TN, India

Employees10K-50K

Founded1978

The vendor

ElevenLabs

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms

LocationNew York, NY, USA

Employees51-250

Founded2022

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