AI case study

Murphy Hospitality GroupRevenue management

Hotel managers spent hours each week on manual rate checks. Automated pricing recommendations freed them to focus on competitive strategy.

Published|1 week ago

Key results

RGI Score
>130%
YOY ADR Increase
25.6%
Revenue Uplift
18%

Result highlights

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The story

Context

A family-owned Canadian hospitality company manages a diverse portfolio comprising four distinct hotel properties, alongside restaurants, breweries, and event spaces.

Challenge

General managers spent hours each week manually compiling data because the properties used disparate management systems and lacked structured...

Solution
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Quotes

The company

Murphy Hospitality Group logo

Murphy Hospitality Group

mhgpei.com

Hospitality group operating restaurants, breweries, and boutique hotels.

IndustryTravel & Tourism
LocationCharlottetown, PE, Canada
Employees251-1K
Founded1980

The vendor

Revenue management and pricing optimization software for the hospitality industry, a subsidiary of SAS Institute.

IndustrySoftware & Platforms
LocationMinneapolis, MN
Employees501-1000
Founded1989

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