Cookie limits kept teams off channels like TV. AI now unifies data to measure impact without them, lifting media ROI 80%.
A global software leader managing multi-billion-dollar marketing operations across fragmented channels like display, paid search, and social media.
Conflicting KPIs across channels made it difficult to prove revenue impact to finance, while reliance on cookie-based attribution limited visibility...
“This approach led to inconsistent reporting across channels — it wasn’t always apples-to-apples. It also limited our ability to have sophisticated conversations with finance about budget and contribution from marketing, and also to find paths to scale our contribution to the business.”
Creative, marketing, and document management software for individuals and enterprises.
Note — Adobe is also the vendor behind this implementation.
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