AI case study

The Coca-Cola CompanyInteractive marketing campaign

Teams had 60 days to launch a real-time avatar. Azure AI synced voice and 3D animation in 26 languages for 1M+ consumer conversations.

Published|10 months ago

The story

Context

A global beverage company operating in over 200 countries aimed to launch an interactive holiday experience across 43 markets and 26 languages.

Challenge

The marketing team faced a strict 60-day deadline to build a platform capable of hosting real-time, two-way voice conversations with millions of...

Solution
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Scope & timeline

  • Global AI campaign launch in 60 days
  • 1M+ users engaged via AI Santa in 3 weeks

Quotes

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The company

The Coca-Cola Company logo

The Coca-Cola Company

coca-cola.com

Global beverage company specializing in non-alcoholic drink brands and syrups.

IndustryConsumer Products
LocationAtlanta, GA, USA
Employees10K-50K
Founded1892

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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