The story
A regional dealer association representing a top global automaker sought to deepen engagement with sports fans beyond traditional media spots.
Standard advertising channels like TV and social media offered only passive consumption with engagement windows lasting mere seconds. The...
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The company
Toyota Northern California Dealers Association
toyotaletsgo.comMarketing and promotional cooperative for Toyota dealerships in Northern California.
IndustryAutomotive & Mobility
LocationSan Ramon, CA, USA
Employees11-50
Scope & timeline
- ~2 min avg engagement time vs 30s TV ads
- >25% conversion to meaningful actions
Implementation partner
H
H/L
hl.agencyBuilt the AI-powered Brock Purdy voice experience and microsite for Toyota's marketing campaign
IndustryMedia
LocationOakland, CA, USA
Employees51-250
Founded1985