AI case study

Toyota Northern California Dealers AssociationInteractive marketing campaign

Ads held attention for mere seconds. A voice-driven AI quarterback now hosts trivia games, turning passive viewers into active leads.

Published|4 months ago

The story

Context

A regional dealer association representing a top global automaker sought to deepen engagement with sports fans beyond traditional media spots.

Challenge

Standard advertising channels like TV and social media offered only passive consumption with engagement windows lasting mere seconds. The...

Solution
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Scope & timeline

  • ~2 min avg engagement time vs 30s TV ads
  • >25% conversion to meaningful actions

Use case

Toyota Northern California Dealers Association's Interactive marketing campaign is part of this use case:

Digital Avatar
39 case studies(+60% YoY)
Proven impact?
LowModerateVery Strong
3.1Moderate
2.8Lowwithin Marketing

The company

Toyota Northern California Dealers Association logo

Toyota Northern California Dealers Association

toyotaletsgo.com

Marketing and promotional cooperative for Toyota dealerships in Northern California.

IndustryAutomotive & Mobility
LocationSan Ramon, CA, USA
Employees11-50

The vendor

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

The implementation partner

Role in this case study

Built the AI-powered Brock Purdy voice experience and microsite for Toyota's marketing campaign

IndustryMedia
LocationOakland, CA, USA
Employees51-250
Founded1985

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