AI case study

DEPTInteractive marketing campaign

Paper catalogs couldn't talk back. In 6 weeks, developers built an app where AI synthesizes 1M personalized messages from Sinterklaas.

Published|10 months ago

Key results

Engagement Increase
233%

Result highlights

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The story

Context

A global digital agency partnered with a leading Dutch online marketplace to reimagine its annual toy catalog, which signals the start of the holiday season.

Challenge

Standing out during the competitive holiday retail period required more than traditional advertising. The client wanted to transform its physical...

Solution
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Scope & timeline

  • 3M+ interactions with AI character
  • 1M messages via AI text-to-speech

Quotes

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Use case

DEPT's Interactive marketing campaign is part of this use case:

Digital Avatar
39 case studies(+44% YoY)
Proven impact?
LowModerateVery Strong
3.1Moderate
3.5Moderatewithin Product Engineering

The company

Digital agency for technology, marketing, and AI transformation.

IndustryRetail
LocationAmsterdam, NH, Netherlands
Employees1K-5K
Founded2016

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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