AI case study

TerrapinnSales prospecting

Manual prospect sourcing took 2 months. Now, AI enriches 8M records and routes scored sponsorship leads to 150 reps in 24 hours.

Published|today

Key results

Revenue Per Rep
19%
Acquisition Cost
90%
List Building Time
10 mins
vs 2 months with researchers

Result highlights

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The story

Context

A global B2B events company producing over 90 trade exhibitions annually across 35 industry verticals, supported by 150 sales representatives.

Challenge

Building highly targeted prospect lists for specialized events relied on manual sourcing and static databases, taking up to two months to complete....

Solution
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Quotes

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The company

Terrapinn logo

Terrapinn

terrapinn.com

Global B2B conference and trade show organizer for technology and innovation sectors.

IndustryEntertainment
LocationLondon, England, United Kingdom
Employees251-1K
Founded1987

The AI provider

AI platform for automated lead enrichment and sales prospecting.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2017

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