AI case study

GloboplayCustomer support

Rigid menus trapped users in queues. An AI agent now resolves inquiries on WhatsApp instantly, boosting response accuracy 109%.

Published|7 months ago

Key results

Sales Increase
22%
Daily Conversations
1k+
NPS Increase
110%

Result highlights

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The story

Context

One of the world's largest streaming services draws 25 million monthly viewers and fields 7.7 million annual support inquiries across multiple channels.

Challenge

A menu-driven chatbot for freemium users failed to answer specific questions about subscription tiers, forcing customers into long support queues....

Solution
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Scope & timeline

  • 4-week deployment time for AI agent

Quotes

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The company

Globoplay logo

Globoplay

globoplay.com

Subscription video on demand service and digital streaming platform in Brazil.

IndustryEntertainment
LocationRio de Janeiro, RJ, Brazil
Employees1K-5K
Founded2015

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

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