Entertainment|Customer Service

Globoplay
Customer support

Rigid menus trapped users in queues. An AI agent now resolves inquiries on WhatsApp instantly, boosting response accuracy 109%.

PublishedSep 1, 2025|5 months ago

Key results

Sales Increase
22%
Daily Conversations
1k+
NPS Increase
110%

Result highlights

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The story

One of the world's largest streaming services draws 25 million monthly viewers and fields 7.7 million annual support inquiries across multiple channels.

A menu-driven chatbot for freemium users failed to answer specific questions about subscription tiers, forcing customers into long support queues....

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Quotes

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The company

Globoplay logo

Globoplay

globoplay.com

Subscription video on demand service and digital streaming platform in Brazil.

IndustryEntertainment
LocationRio de Janeiro, RJ, Brazil
Employees1K-5K
Founded2015

Scope & timeline

  • 4-week deployment time for AI agent

90 AI case studies in Entertainment

328 AI case studies in Customer Service