AI case study

DeezerCustomer support

Scripting intents across three markets was an infinite loop. Feeding their knowledge base to generative AI, Melodie launched in weeks.

Published

Key results

Support Contact Coverage
~85%
Team Work Automated
~50%
Day-1 Resolution Rate
~30%

Result highlights

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The story

Context

A French music streaming service with 9 million subscribers across France, Brazil, and Germany, handling ~20,000 support contacts monthly where most subscribers will only ever contact support once.

Challenge

Multilingual support across three major markets required hand-building and maintaining intent predictions for every possible question phrasing in...

Solution
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Scope & timeline

  • ~90% AI engagement rate, 19pts above industry avg

Quotes

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The company

Global music streaming platform providing access to millions of songs and podcasts.

IndustryEntertainment
LocationParis, France
Employees251-1K
Founded2007

The vendor

AI customer service automation platform for messaging, voice, and email.

IndustrySoftware & Platforms
LocationToronto, ON, Canada
Employees251-1K
Founded2016

Use case

Deezer's Customer support is part of this use case:

Support Chatbot
222 case studies(-4% YoY)
Proven impact?
LowModerateVery Strong
4.8Moderate
5.5Strongwithin Entertainment
4.5Moderatewithin Customer Service

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