AI case study

GoFundMeCustomer support

'Where is my money' stumped the scripted bot. Ray digs deeper, acknowledges grief first, letting agents slow down for cases that need them.

Published

Key results

Automated Resolution Growth
+28%
CSAT Increase
+20%

Result highlights

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The story

Context

A global leader in online fundraising, where support conversations frequently involve donors inquiring about crisis relief campaigns, organizers seeking urgent help with time-sensitive fundraisers, and customers navigating real money during emotionally charged moments.

Challenge

Scaling high-empathy support without sacrificing safety or tone was a growing pressure point. The existing scripted chatbot could only deliver...

Solution
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Quotes

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The company

GoFundMe logo

GoFundMe

gofundme.com

Online fundraising platform for personal causes, emergencies, and nonprofits.

IndustrySoftware & Platforms
LocationRedwood City, CA, USA
Employees251-1K
Founded2010

The vendor

AI customer service automation platform for messaging, voice, and email.

IndustrySoftware & Platforms
LocationToronto, ON, Canada
Employees251-1K
Founded2016

Use case

GoFundMe's Customer support is part of this use case:

Support Chatbot
221 case studies(-13% YoY)
Proven impact?
LowModerateVery Strong
5.0Strong
3.8Moderatewithin Software & Platforms
4.7Moderatewithin Customer Service

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