AI case study

TelevisaUnivisionCustomer support

Every viewer question scripted by hand. 237K World Cup viewers describe problems in their own words—Spanglish, regional Spanish, and all.

Published

Key results

Containment Rate
82.1%
Login Auto-Resolution
~80%
Overall CSAT
62%

Result highlights

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Where AI sits in the process

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The story

Context

A Spanish-language streaming service handling roughly 66,000 monthly viewer conversations across the US, Mexico, and Latin America, with volume spiking nearly threefold during major programming events like the World Cup.

Challenge

The scripted chatbot required the team to manually build a conversation path for every possible way a viewer might phrase a question, and viewers...

Solution
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Quotes

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The company

TelevisaUnivision logo

TelevisaUnivision

televisaunivision.com

Spanish-language media company with broadcast TV, streaming (ViX), and digital platforms.

IndustryMedia
LocationNew York, NY, USA
Employees10K-50K
Founded2022

The vendor

AI customer service automation platform for messaging, voice, and email.

IndustrySoftware & Platforms
LocationToronto, ON, Canada
Employees251-1K
Founded2016

Use case

TelevisaUnivision's Customer support is part of this use case:

Customer Support Assistant
196 case studies(+4% YoY)
Proven impact?
LowModerateVery Strong
4.1Moderate
4.1Moderatewithin Customer Service

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