Financial Services|Customer Service

Blackhawk Network
Customer support

Scripted bots demanded hours of upkeep. Gen AI now automates order lookups, elevating agents to content strategists.

PublishedJan 4, 2026|1 month ago

Key results

Containment Rate
70%+

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The story

A global branded payments provider operating across diverse lines of business, from B2C commerce to incentive platforms, serving millions of customers worldwide.

A legacy scripted chatbot required manually building distinct conversation paths for every new use case, creating a complex web of answers that...

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The company

Blackhawk Network logo

Blackhawk Network

blackhawknetwork.com

Branded payments and rewards platform for gift cards, incentives, and commerce.

IndustryFinancial Services
LocationPleasanton, CA, USA
Employees1K-5K
Founded2001

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