AI case study

Blackhawk NetworkCustomer support

Scripted bots demanded hours of upkeep. Gen AI now automates order lookups, elevating agents to content strategists.

Published|3 months ago

Key results

Containment Rate
70%+

Result highlights

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The story

Context

A global branded payments provider operating across diverse lines of business, from B2C commerce to incentive platforms, serving millions of customers worldwide.

Challenge

A legacy scripted chatbot required manually building distinct conversation paths for every new use case, creating a complex web of answers that...

Solution
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Quotes

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The company

Blackhawk Network logo

Blackhawk Network

blackhawknetwork.com

Branded payments and rewards platform for gift cards, incentives, and commerce.

IndustryFinancial Services
LocationPleasanton, CA, USA
Employees1K-5K
Founded2001

The vendor

AI customer service automation platform for messaging, voice, and email.

IndustrySoftware & Platforms
LocationToronto, ON, Canada
Employees251-1K
Founded2016

Use case

Blackhawk Network's Customer support is part of this use case:

Support Chatbot
211 case studies(+48% YoY)
Proven impact?
LowModerateVery Strong
5.2Strong
3.8Moderatewithin Financial Services
4.8Moderatewithin Customer Service

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