AI case study

National Football LeagueFan engagement platform

Fans tracked picks on static lists. Now, a GenAI assistant answers questions with real-time stats, driving 1M+ engagements.

Published|5 months ago

The story

Context

America's most popular sports league, comprised of 32 franchises, organizes major off-season events like the Scouting Combine and Draft to maintain year-round viewer interest.

Challenge

Fans relied on static website trackers that only listed results after they occurred, preventing them from accessing the rich, real-time analytics...

Solution
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Scope & timeline

  • 1M+ fan engagement with AI analytics tools

Quotes

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The company

National Football League logo

National Football League

nfl.com

Professional American football league and sports media organization.

IndustryEntertainment
LocationNew York, NY, USA
Employees1K-5K
Founded1920

The AI provider

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

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