Key results
Result highlights
- Feature feedback cycle cut from monthly to daily
- 30% increase in user satisfaction rate
- 30% reduction in SRE resource requirements
- 20% higher follow rate via personalized content
- 10% higher external exposure for streamers
- 10% increase in comment rates via AI insights
The story
A live streaming platform listed on the Singapore Exchange serves audiences across Japan, Taiwan, and Hong Kong with real-time interactive content.
Because live sessions were not recorded, the company lacked visibility into content engagement and relied on vague user feedback to diagnose technical issues. Product teams waited a full month for performance reports, preventing rapid iteration on features.
The organization deployed Gemini to analyze logs and user feedback in real time, using AI agents to automatically assign troubleshooting tasks. Vertex AI extracts insights from live streams to build viewer personas, while Veo generates dynamic facial expressions for virtual avatars. Additionally, AI co-hosts moderate chat and suggest topics based on real-time audience profiles.
Quotes
“All our content is on live, so to truly optimize the viewing experiences, we need to know what's happening and react fast. However, the data we analyzed didn't include what happened in our streaming rooms. Generative AI can help us bridge this gap by processing all video, audio, and text elements in real time and generating instant insights.”
“We've been using the infrastructure, data, and AI tools of Google Cloud for seven years, so employing Gemini can facilitate data sharing and product development. Meanwhile, the excellent comprehension capabilities and safety features of Gemini enable us to explore various use scenarios while ensuring user safety.”
“With Gemini, we're able to optimize live streaming experiences by resolving issues faster and creating an engaging, positive vibe in our streaming rooms. The changes are immediately noticeable.”
The company
17LIVE
17.liveLive streaming platform for real-time social interaction and entertainment.